THE SCIENCE
Matter feeds your dogs what they actually need.
60,000 Hz
Cavalier King Charles Spaniels can hear ultrasonic sounds.
16 mph
Average speed jogged by Labrador Retrievers
~250 psi
German Shepherds exert around ~250 psi of jaw pressure.
5.3x
French bulldogs process food in 8 hours – 5x humans.
100,000x
Golden Retrievers’ smell 100k more powerfully than humans.
60,000 Hz
Cavalier King Charles Spaniels can hear ultrasonic sounds.
16 mph
Average speed jogged by Labrador Retrievers
~250 psi
German Shepherds exert around ~250 psi of jaw pressure.
5.3x
French bulldogs process food in 8 hours – 5x humans.
100,000x
Golden Retrievers’ smell 100k more powerfully than humans.
We share our lives, our homes, and sometimes our pillows with our dogs. But when it comes to nutrition, sharing isn’t always caring.
Dogs digest, breathe, and move differently than we do. And their bodies need something unique: food designed for them, not us.
The Matter Nutrition Team creates recipes designed for your dog’s health, not yours: clean ingredients, carefully selected nutrition that supports their metabolism, and recipes that taste delicious. So you can show your love in the way that matters most!
Here’s what really Matters:
What the science says: Highly processed kibble bakes out crucial nutrients your dog would get from a more natural diet.
What Matter does: We use freeze drying or low-temp baking to lock in all the nutrient-dense benefits of raw food—without the hassle (cooking, freezer thawing) and expense.
What the science says: Vitamins from real ingredients are more effective than synthetic supplements, since they’re packaged with the natural cofactors, enzymes, and nutrients that help your pet absorb and use them properly.
What Matter does: Our vet-developed meals take advantage of all that nature has to offer. We supplement only when absolutely necessary.
What the science says: Dogs’ digestive systems are sensitive to change, and can develop allergies to common proteins, so playing around with dog food isn’t recommended.
What Matter does: Our mix n’ match system allows pet parents to pour both Freeze Dried and Gently Baked products into the same bowl. By incorporating novel proteins into our recipes, we make allergy-prone pups a lot more comfortable.
Less processed. More convenient.
What the science says: Highly processed kibble bakes out crucial nutrients your dog would get from a more natural diet.
What Matter does: We use freeze drying or low-temp baking to lock in all the nutrient-dense benefits of raw food—without the hassle (cooking, freezer thawing) and expense.
Vitamins are best had from food.
What the science says: Vitamins from real ingredients are more effective than synthetic supplements, since they’re packaged with the natural cofactors, enzymes, and nutrients that help your pet absorb and use them properly.
What Matter does: Our vet-developed meals take advantage of all that nature has to offer. We supplement only when absolutely necessary.
Sensitive food for sensitive tummies.
What the science says: Dogs’ digestive systems are sensitive to change, and can develop allergies to common proteins, so playing around with dog food isn’t recommended.
What Matter does: Our mix n’ match system allows pet parents to pour both Freeze Dried and Gently Baked products into the same bowl. By incorporating novel proteins into our recipes, we make allergy-prone pups a lot more comfortable.
What’s in a Matter meal
Proteins like chicken, bison, salmon, and lamb support muscle maintenance.
Fiber-packed veggies like pumpkin, broccoli, spinach and more offer functional fiber.
Antioxidant-rich ingredients like blueberries, spinach, and Vitamin E fight inflammation.
Fish oil’s fatty acids boost coat and skin health (along with many other benefits).
Natural manganese amino acid complex strengthens bones and joints.
Meats balanced with plenty of varied, nutrient-rich veggies keep dogs’ energy up all day.
Taurine-rich chicken heart, along with seafood like salmon, are essential for heart health.
Our shelf-stable recipes lock in the natural benefits that whole-food nutrition offers.
Perfect portions, lean proteins, and lots of veg help maintain a healthy weight.
Delicious meals featuring plenty of novel proteins.
Freeze-Dried or Gently Baked:
What’s right for your dog?
Freeze-Dried Meals
Freeze-drying maintains all of the nutrients of a raw, fresh meal, without the hassle.
Complete meal OR nutrient-rich mix-in
Lightweight and travel-ready
Limited Ingredients
Gently Baked Meals
Better-for-you kibble: made with fresh, clean ingredients and baked at a low temp to preserve more nutrients.
Supports easy digestion
Mix n Match base for protein variety
High quality everyday mealsHow Matter compares to other brands
Both Matter and Instinct Raw use freeze-dried formats to make real meat more accessible for dogs.
- Instinct Raw blends focuses on raw dog food.
- Matter focuses on accessibly priced meals that give your dog everything that matters.
Matter and The Honest Kitchen both make wholesome better-than-kibble meals for pets.
- Ingredients in Matter’s Gently Baked meals are less processed.
- Simple, recognizable ingredients in Matter’s Gently Baked line are as close to whole food as you can get.
Both brands move away from traditional kibble, using gentle methods to preserve nutrition.
- Spot & Tango’s UnKibble is subscription-based. Matter is totally flexible; no subscription required.
- Matter’s recipes resemble real meals with balanced meat and produce, instead of geometric shapes.
Bixbi and Matter both use freeze-dried formats that make feeding easier without refrigeration.
- Bixbi emphasizes supplements, while Matter takes a food-is-medicine with lots of balanced meat and produce.
- Matter always opts for real food over supplements.
Both Stella & Chewy’s and Matter create freeze-dried options that let dogs enjoy nutrient-dense meat.
- Stella & Chewy’s patties are often used as toppers, while Matter is designed as a complete meal.
- Matter emphasizes whole-muscle meats plus fruits and veggies, instead of meat-heavy only.
Matter and SquarePet both shelf-stable better-than-kibble options.
- SquarePet emphasizes clinical formulas, while Matter highlights whole-food simplicity.
- Matter leans into clean, approachable ingredients.
