from the founder

I founded Matter Nutrition for Life because, as a dog lover, I believe every dog deserves a long, healthy, and happy life. My journey began helping to establish my hometown’s K9 unit, where I saw firsthand the importance of proper nutrition for working dogs. But it wasn’t just about K9s — once I welcomed a dog into my life, it made me realize that too many dogs aren’t getting the nutrition they truly deserve. As a new dog parent I want to see my baby grow up alongside my dog, both happy and healthy which is why I’m creating food that prioritizes health and vitality.



To bring this vision to life, I’ve assembled a team of experts, including PhD-level nutritionists, a veterinary technician who is also a certified pet nutrition coach, and dedicated veterinarians. Together, we’re committed to providing the highest-quality, nutritionally balanced food and treats. Matter’s mission is to make premium pet nutrition accessible, without the high costs that often come with it. By focusing on both affordability and quality, we aim to help every pet parent nourish their dog with the care they deserve, so they can thrive alongside their family for many years to come. Because your dog matters too.

Ben Inzelbuch

why better nutrition matters

What you feed your dog does matter. At Matter™, we believe that better nutrition leads to a healthier, happier life. Our thoughtfully crafted recipes use high-quality ingredients to help support digestion, energy levels, coat health, and overall well-being—because your dog's health does matter. Many pet parents notice positive changes within weeks of switching, and while premium nutrition may cost more upfront, it can help support long-term wellness and potentially reduce costly vet visits. When it comes to your dog’s health, every ingredient—and every meal—matters.

the matter difference

Crafted to support overall health, including weight, joints, and immune function—because longevity matters

Many pet parents report improvements in digestion, coat health, and energy after switching—because daily wellness matters

High-quality nutrition may help reduce the risk of avoidable health issues and lower costly vet visits—because prevention matters

Developed with veterinarians and pet nutrition specialists for balanced, science-backed meals—because expertise matters

Made with real, wholesome ingredients—no fillers, artificial additives, or unnecessary byproducts—because quality matters

leading the pack

Ben: Melo

Ben discovered his passion for dogs later in life, but once he fell in love, it was quick and all-encompassing. His journey led him to explore every corner of the canine world, from K9s, to daycare and veterinary care. His knowledge and hands-on experience in these fields continue to grow, and he’s always eager to learn more to better support his four-legged friends.

At Matter, Ben leads with a clear vision: making premium nutrition accessible to every dog family. He's assembled an expert team that shares his commitment to quality without compromise. When he's not collaborating with nutritionists, you'll find him testing new products with his own four-legged taste-tester, ensuring every Matter product lives up to the promise of helping dogs live their healthiest, happiest lives.

Stephanie: Tonks, Odin and Leo

Stephanie brings a lifetime of experience as a veterinary technician and certified pet nutrition coach to everything she does. Her pack—Odin, the shepherd mix; Tonks, the Newfoundland; and Leo, the golden retriever mix—are always by her side, whether she’s travelling, at the office, or just enjoying a lazy afternoon on the couch (yes, they take up all the space).

At Matter, Stephanie makes sure every product meets the highest standards for health and nutrition. Whether she's guiding product development, offering nutritional advice, or ensuring every detail aligns with her standards, Stephanie’s dedication to dog care is at the heart of Matter’s success. Her deep love for animals, especially her own pack, fuels her dedication to improving the lives of dogs everywhere. Simply put, if it doesn’t pass Stephanie’s high bar, it doesn’t make the cut.

Jay: Louie

Jay is always on the move—whether he’s cycling through Chicago, experimenting in the kitchen, or spending time with family and their rescue dog, Louie (who has mastered both long walks and claiming the best spot on the couch). He’s all about adventure, good company, and making the most of everyday moments.

At Matter, Jay is the guy driving innovation and growth, always looking for new ways to push things forward. He thrives on finding opportunities, making things happen, and keeping life fast-paced—just the way he likes it.

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your dogs are your everything. feed them right.

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